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Friday, 2 December 2011

Empire advertising: national identity in the kitchen at Christmas

I've previously come across some interesting packaging & advertising (will dig out further links) released by the Empire Marketing Board that encourages the 1920s & 30s house-wife to purchase cooking ingredients from sources within the Empire. I'm considering the effects of such propaganda upon identities, but have much work to do yet on this topic.

For now, the National Archives have a rather nice (Christmas-focused) slide show that includes some of this advertising:

"The time for wrapping up warmly and preparing for Christmas is now upon us.
Colourful images from our vaults show that past traditions remain. Have you made your Christmas pudding yet? Our Empire Marketing Board recipe, originally printed as a poster might give you some tips. Goods from past Empire countries were promoted in Great Britain to embed global economic unity using posters and other campaigns."

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